The IFF hosted ‘The International Fur and Leather Expo 2022’. The event took place from May 23rd until May 25th, with the purpose of encouraging networking and partnership within the Fur and Leather industry, whilst also giving over 20 global brands (from Italy, Germany, Turkey, Greece, Russia, China, Korea, and more) the opportunity to display and market their current collections. The fair was promoted across Korean media websites as well as key, relevant databases in order to encourage registrations and therefore, footfall.
The event itself was a great hit, with over 300 visitors, all of whom were in the market to purchase fur pieces. Given that Seoul is a city becoming increasingly well-known for its global influence in fashion and technology, it was the perfect hub for such an event to take place, particularly for the FurmarkÒ technology to attract attention from the few exhibitors who weren’t already part of the system.
Kiran Mahmood, Director of Finance and Head of HR and Legal quoted, “I was delighted to be in Korea. Korea has been an incredibly strong market for fur, and with some other Asian countries still with Covid restrictions, this fair in Seoul was pivotal. It has been a difficult time for our global business during the pandemic and now, more recently, with sanctions over the Russian situation, the fur industry has been largely affected. Fur, like many other luxury items, has been hard to sell, however our time in Korea has shown that consumers do still love fur.”
The success of the event was reflected in sales between buyers, retailers and manufacturers. Overall, it was a great triumph, and the IFF looks forward to hosting more events such as these in the future.
